welcome to the new
boys & girls clubs of america
Our New Values
Through meticulous consideration, we have identified three keywords encapsulating our brand's fundamental values. With our rebranding initiative, our aim is to disseminate these fresh core principles to society, igniting inspiration among the younger generation, and fostering increased positive impact on our community.
Innovative
As technology continues to evolve, the capability of innovation becomes progressively crucial for today's American youth. We urge young Americans to actively shape their future and society by nurturing their innovative mindset, honing their learning abilities, and expanding
their knowledge base.
Our New Future
Innovative
EX 02: Boys & Girls DIY Stem
Positive
Responsible
Embracing a positive outlook on life embodies more than just an emotion—it reflects a sound psychological state and lifestyle practices. We empower young Americans to summon courage amidst life's trials, uphold an optimistic, resilient attitude, and confront challenges head-on. When facing difficulties, we do not avoid them.
We aim to offer a range of novel and varied projects for young individuals in the United States, fostering their innovative mindset, aiding them in tackling challenges with positive attitude, reinforcing their sense of responsibility, and enabling them to actively shape their own future and contribute meaningfully to society.
Positive
CO 02: Boys & Girls NBA & WNBA Basketball Camp
As the next generation, beyond being accountable for their actions and decisions, they possess the capability to support, and make contributions to society. We advocate for young Americans to take ownership of their life's actions and choices, while harnessing their abilities to positively impact and assist their communities.
Responsible
EV 02: Boys & Girls Volunteers
In our Visual Standards Guide, we ensure the proper integration of the new logo and commence the development of visual standards to ensure its effective application. Additionally, we undertake the design of stationery.
Our New Mission
Our mission is to empower young people and to encourage them to be innovative, positive and responsible, so that we can ensure the next generation can realize their full potential and contribute meaningfully to society.
The new Boys & Girls Clubs of America will not only focus on kids, but also on all American Youth.
We will nurture the next generation of innovators by providing skill-building opportunities, fostering creativity, and encouraging innovation to address societal issues.
We will be dedicated to promoting the positive and healthy mind of youth by offering programs that inspire active lifestyles, mental resilience, and holistic development.
We will encouraging youth to actively engage in their communities, fostering a spirit of responsibility, and instilling a lifelong commitment to making a positive and meaningful impact on society.
Our New Identity
We designed three visual guidelines: Visual Strategy Guide, Visual Development Guide and Visual Standards Guide that document our x process and provide a clear guideline about improving brand visual system and future brand revolution.
In our Visual Development Guide, we outline the special journey of creating and developing the new logo and visual system that aligns with our new brand mission and new future revolution.
In our Visual Strategy Guide, we carefully examine the brand's history, key timelines, look back into the brand soul, craft a new brand mission, define new audience profiles, and consider about the future direction of development.